Fashion Branding
A series of fashion logos and the concepts behind them.
LAUREN DILENA
Identity created for personal fashion stylist Lauren Dilena.
Designed to reflect Lauren’s modern and simplistic take on
fashion styling this logo needed to have both a typographical
element and a icon that could be used on its own. Along with the
streamline typography, playing on the ‘A’ forms in Lauren Dilena’s
name, a triangular detailing becomes feature element to the identity
and gives this logo a unique point of difference.
Designed to reflect Lauren’s modern and simplistic take on
fashion styling this logo needed to have both a typographical
element and a icon that could be used on its own. Along with the
streamline typography, playing on the ‘A’ forms in Lauren Dilena’s
name, a triangular detailing becomes feature element to the identity
and gives this logo a unique point of difference.
Logo Design
Business Card Design
Nik and Stav/World Stories
Identity created for jewellery label,Nik and Stav/World Stories,
a modern men’s and women’s jewellery label. The form of a
weathered postage stamp reflects their inspiration from worldwide
travels. This stamp was paired with modern typographic elements
to keep the brand contemporary.
a modern men’s and women’s jewellery label. The form of a
weathered postage stamp reflects their inspiration from worldwide
travels. This stamp was paired with modern typographic elements
to keep the brand contemporary.
Logo Design
PLUM PETAL
Identity designed for Plum Petal, a youthful jewellery brand
targeted at girls aged 10-15. It has a feminine and fun appeal
through its script typeface and magenta colour. The icon not only
reflects the plum within the business name but also links to the type of
jewellery sold. The pieces are lockets containing different custom
charms so the plum contains a heart icon to represent this idea.
The heart also gives an element of love and warmth.
targeted at girls aged 10-15. It has a feminine and fun appeal
through its script typeface and magenta colour. The icon not only
reflects the plum within the business name but also links to the type of
jewellery sold. The pieces are lockets containing different custom
charms so the plum contains a heart icon to represent this idea.
The heart also gives an element of love and warmth.
Logo Design