MAVI
The roll out of seasonal design and marketing for
Mavi Jeans both print and digital.
Mavi Jeans both print and digital.
This work is inclusive of photo shoots, look books,
product books, fit guide, point of sale, EDMs, line sheets,
production line drawings, front end web design and banners,
social media advertising and visual feeds.
product books, fit guide, point of sale, EDMs, line sheets,
production line drawings, front end web design and banners,
social media advertising and visual feeds.
Showcased are two seasons AW18 and SS18.
SS18 is split into a Spring and Summer launch.
For each season the creative ideas began with the product
and developing colourways and prints then using inspiration
from the collection to set the tone and mood of
the campaign shoot.
SS18 is split into a Spring and Summer launch.
For each season the creative ideas began with the product
and developing colourways and prints then using inspiration
from the collection to set the tone and mood of
the campaign shoot.
Graphics and typography were then designed around
the season campaign to bring the look of the season
together and roll out to the various applications to create a
cohesive brand look that is modern yet approachable to
appeal to the brand consumer and that showcases the
brand’s hashtag #moveinmavi.
the season campaign to bring the look of the season
together and roll out to the various applications to create a
cohesive brand look that is modern yet approachable to
appeal to the brand consumer and that showcases the
brand’s hashtag #moveinmavi.
Click the links below to see the website design and social media content.
Seasonal Product Book Designs
AW18 Online Look Book Layouts
AW18 Point Of Sale Designs
AW18 Homepage Elements
AW18 EDM Designs
Seasonal Concertina Fit Guide Designs
Spring 18 Online Look Book Layouts
Spring 18 EDM Designs
Spring18 Homepage Elements
AW18 Point Of Sale Designs
Summer 18 EDM Designs
Summer 18 Online Look Book Layouts