Style Palette
Identity designed for The Style Palette Creative Services.
This logo was created to be dynamic and lively to represent
the business’s mission to help develop individual style and
create fun and confidence in fashion.
This logo was created to be dynamic and lively to represent
the business’s mission to help develop individual style and
create fun and confidence in fashion.
The ‘S’ in style curves down to represent a traditional
paint palette form, making a visual reference to
the business’s name. Its sweeping nature also helps add the
feeling of freedom, movement and positivity to the logo.
paint palette form, making a visual reference to
the business’s name. Its sweeping nature also helps add the
feeling of freedom, movement and positivity to the logo.
Being a business orientated towards women a script font
was chosen. This font also helps to give the identity its
dynamic nature which is then grounded by the capital
sans serif secondary type.
was chosen. This font also helps to give the identity its
dynamic nature which is then grounded by the capital
sans serif secondary type.
Pale pink was used to extend the femininity of the business
but also offers a sense of playfulness. Paired with black,
this gives bold contrast and adds a sense of strength
to the identity.
but also offers a sense of playfulness. Paired with black,
this gives bold contrast and adds a sense of strength
to the identity.
This identity has been applied to a variety of stationery
and print items and a website.
and print items and a website.
Logo Design
Website Homepage Design
Stationery Design
Voucher Design and Lifestyle Image